social-networks-you-can-ignore

5 Social Networks You Can Ignore

  Part of my job as a communications consultant is to advise clients on their social media strategy. Thankfully, even ten-plus years into the social media revolution, this is easy: More often than not the…



Entrepreneur

The Best Cities for Entrepreneurs

  What’s the best U.S. city for entrepreneurs? This may seem like a trick question, because depending on context, there are two obvious answers: San Francisco (if you’re in tech and/or developing an app or…



50-lessons-from-50-posts

50 Lessons from 50 Blog Posts

  Starting this blog was my one of my New Year’s Resolutions for 2016. First – it was a challenge to myself: I’d long called myself a writer, but the truth was I hadn’t written…



Sponsored-Content-FTC

The FTC Gets Tough on Sponsored Content

  It’s getting harder out there for social media influencers. Increased Facebook Transparency First, as I noted weeks ago, Facebook forced greater transparency on sponsored posts by requiring the ultimate sponsor of an ad to…



The-Decline--of-Vine

The Decline of Vine

  Vine, the social network that burst onto the scene in 2013 with its videos limited to just 6 seconds apiece, is dying. User engagement has tanked, and many of the top Vine celebrities (ahem…