Pinterest intrigues me.
It’s among the fastest-growing social media platforms and purportedly the easiest to monetize.
That said, in the six years I’ve been working in public relations since its launch, I have not been asked once by a client to launch or help manage their Pinterest account as part of a social media campaign — rather, social media for the vast majority of the clients I’ve worked with is still limited to Twitter, LinkedIn and (sometimes) Facebook.
I’m sure most of you reading this are far more Pinterest-savvy than I, so please forgive me while I review the platform’s basics before delving into 25 of the most current stats related to the platform.
- The online visual bulletin board was launched six years ago, in March 2010.
- The concept is simple – you see an image or photo you like, and save it to your own curated “board.”
- Now branded as “the world’s catalog of ideas,” Pinterest has evolved from its inception into a powerful and effective e-commerce platform, and even integrated a visual search engine that can identify and return identical photos or portions for users.
- While traditionally seen as catering primarily to women (the bulk of its users) it’s now used effectively by many corporate brands and celebrities.
25 Facts About Pinterest (as of June 2016):
Pinterest has 110 million monthly active users — so a little less than a query, per monthly active user, per day (Source)
Pinterest is valued at $11 billion. (Source)
2 million people pin product pins per day. That’s 20x more than there are daily shoppers at the Mall of America. (Source)
Pinterest fields some 2 billion searches per month. (Source)
Pinterest’s search engine returns more than 3 billion pins per day. (Source)
Users see an average of 55 ideas per search, or about five times the number of text results generally returned by search engines. (Source)
Pinterest launched its visual search engine last November. Visual searches now account for 130 million searches per month. (Source)
Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. (Source)
As of June 2016, the top Pinterest user was designer Joy Cho of “Oh Joy!” She has more than 12.8 million followers. (Source)
In 2015, the most-searched-for trends among Pinterest users in the U.S. were “Harry Potter,” “lob hair,” and Iceland (Source)
84% of female users who signed up for Pinterest in 2010 were still actively using it in 2014. (Source)
According to a recent survey, 75% of people said Pinterest is the best place to find new interests. (Source)
According to a recent survey, 67% said Pinterest is the play they come to in order to express creativity. (Source)
As of April 2016, international traffic surpassed domestic for the first time. Today, just over half of Pinterest’s more than 100 million monthly active users are international. (Source)
Pinterest users outside of the U.S. are three times more likely to see localized content in search and related pins than they were one year ago. (Source)
Orders from Pinterest from non-US countries has increased 130% from 2013 to 2014. (Source)
In 2015, Pinterest was the most popular social media platform among online shoppers, with 55% of US internet users picking it as their top choice. (Source)
About 83% of active Pinterest users said they purchased something — not necessarily through Pinterest — because they were on the site, according to a study done by Millward Brown. (Source)
The average order value of sales coming from Pinterest is $50 – higher than any other major social platform. (Source)
Pinterest is the #2 overall source of all social media traffic to Shopify stores. (Source)
93% of Pinterest users use the platform to plan purchases. (Source)
After using Pinterest, Walgreens saw increases of more than 15% in measures such as brand favorability and purchase intent for a key category among a targeted audience of women aged 18 to 24. (Source)
A study by L’Oreal indicated an 18% increase in new product awareness as well as a 25% increase in purchase intent. (Source)
Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. (Source)
Orders from Pinterest on mobile devices have increased by 140% in the last two years. (Source)