There’s little I can write about Pokemon Go that hasn’t already been covered by myriad articles over the past two weeks.
In fact, I may as well title this “Obligatory Pokemon Go Post.”
By now you know that the game is nothing short of a phenomenon that has single-handedly vaulted Augmented Reality (“AR”) into the mainstream.
In fact, more than Nintendo’s surprise resurgence, I’d argue that the game’s true long-term significance is its pioneering use of AR.
Nostalgia and the Rule of 25
There’s a saying in collectible circles called the “Rule of 25.”
According to the Rule of 25, things that are popular with children will have a nostalgic resurgence approximately 25-30 years later, when those children have reached their peak disposable income-earning years, around ages 35-40 (i.e., several promotions in but before their kids are in college).
We’ve seen this with the recent reboots of Teenage Mutant Ninja Turtles movies, the collectability of rare video games from the Nintendo and Sega platforms, and the recent or imminent revivals of ‘80s children’s cartoons like My Little Pony, Voltron (Netflix) or He-Man (iTunes).
Nintendo itself tapped into this trend when it announced last week that it will release a miniature original Nintendo System, known as the NES Classic Edition, in November.
For quick reference, as of July 25, here’s a list of:
25 Facts About Pokemon Go
Pokemon Go was released in the U.S. on July 6, 2016. (Source)
There are 151 Pokemon available for capture thus far. (Source)
The six toughest Pokemon to find are are reported to be the elusive Mew, Mewtwo, Moltres, Zapdos, Articuno and Ditto. As of July 18, no one had reported spotting them. (Source)
There are 4 continent-specific Pokemon: Taurus (North America only); Kangaskhan (Australia only); Farfetch’d (Asia only) and Mr. Mime (Europe only) (Source)
Reddit user and New York native ftb_hodor is believed to be the first player to have successfully captured all 142 Pokemon available in North America. He accomplished the feat on July 20th. (Source)
While all the Pokemon currently available are from the first generation, game makers have announced they plan to gradually release more Pokemon to catch, as well as enable trading among users (Source)
Nintendo’s home country of Japan was one of the last country’s to see the game launch, on July 22nd. (Source)
Pokemon Go made it to the top of the App Store chart in 4.5 hours, a record among recent gaming titles (Source)
It took Pokemon just 13 hours to reach the top of the highest-grossing app chart in the U.S. (Source)
According to Apple, the game holds the record for most downloads in a first week ever for any app from Apple’s App Store. (Source)
Pokemon Go was installed on 5.16 percent of all Android devices in the US within 3 days of the app’s release, thus surpassing Tinder. (Source)
By July 20, the game generated more than $35 million in revenue via in-game purchases. (Source)
Music streaming platform Spotify reported a 630% increase in listeners of the original cartoon’s “Pokémon Theme” during the first week of the game’s release. (Source)
Nintendo’s market value increased by $9 billion within five days of Pokémon Go’s release. (Source)
As of July 15th, about 70 percent of people who downloaded the app returned to it the next day – about double the industry average. (Source)
Pokemon Go is estimated to have cost $30 million to develop. (Source)
Pokemon Go accounted for ~47 percent of all mobile purchases on July 10 (Source)
Analysts predict the game will generate $3 billion for Apple over the next 12 to 24 months due to in-app purchases made by iPhone users. (Source)
By July 19th, more than 153 million people had shared more than 645 million interactions (posts, likes, comments) about Pokemon Go on Facebook (Source)
Nintendo only owns 1/3 of The Pokemon Company – the other joint partners are Game Freak and Creatures. (Source)
Pokemon Go was largely developed by Niantic, creator of earlier AR video game Ingress. While Nintendo now owns Niantic, Pokemon Go derives much of its principles and geography from Ingress. (Source)
Nintendo splits the profits from Pokemon Go among the other shareholders in The Pokemon Company, Niantic and Apple/Android (which alone gets a 30% cut). (Source)
By July 10, users were spending an average of 43 minutes a day playing Pokemon Go, more time than users were spending on WhattsApp or Instagram (Source)
Nintendo’s stock rose 25% the day of Pokemon Go’s release, and another 36% the following day, adding a total of $7.5 billion in total market value. (Source)
Following revelations that Nintendo’s stake in Pokemon Go’s success was equivalent to just 13% of the game’s revenue, Nintendo’s share price dropped the maximum allowable of 18% in one day on July 25th. (Source)
What did I miss?
What are your favorite fun or surprising facts or statistics about Pokemon Go?
Let me know in the comments below!