25 Facts About Snapchat in 2016

Snapchat


 

A wise mentor once told me, “Don’t turn 30 in DC without a graduate degree.”

While circumstances led to my not finishing my MBA until until I was 34, I understood.

I used to be concerned that with just a Bachelor’s Degree, I’d be passed over at age 40 by some 28-year-old hotshot with a graduate degree.

Now the fear is at age 40 I’ll be passed over by some 24-year-old social media whiz.

That’s one of the reasons I started this blog – to ensure that I keep up with the latest trends, tactics and platforms in the ever-changing worlds of marketing and public relations.

Last week, Snapchat and its unlikely celebrity spokesperson DJ Khaled made the cover of Bloomberg Businessweek.

After reading that article twice, I finally joined the four-year-old platform, whose core offering remains photos and videos that disappear after 24 hours.

I thus give you a current (as of March 2016) list of:

25 Facts About Snapchat

Snapchat receives roughly 8 billion video views per day. (Source)

Snapchat users share 9,000 snaps per second. (Source)

On any given day, 41 percent of adults in the U.S. under 35 spend time on Snapchat. (Source)

54 percent of Snapchat users visit the app daily. (Source)

More than 60% of smartphone users ages 13 to 24 years old use Snapchat. (Source)

63% of its audience are 18 to 34 year olds. (Source)

41% of internet-using teens (age 13-17) use Snapchat. (Source)

11% of internet-using teens (ages 13-17) use Snapchat more than Facebook, Instagram, Twitter or Vine. (Source)

Today (March 11) is Major League Baseball’s “Snapchat Day.” For the first time ever, players will be permitted to use smartphones during games in order to send pictures and video to Snapchat. (Source)

100 million people logged into Snapchat daily during last month’s Super Bowl 50 weekend. (Source)

Snapchat’s “Our Story” coverage of New York City’s Snowpocalypse storm this year received more than 24 million views – that’s more than the average viewership of Monday Night Football (21 million views) last fall. (Source)

The app’s mascot is called “Ghostface Chillah”, a name derived from rapper Ghostface Killah of the hip hop group Wu-Tang Clan. (Source)

21% of Buzzfeed’s views came from Snapchat last year. (Source)

This year, brands including PepsiCo, Amazon.com, Marriott International, and Budweiser paid more than $1 million each to have their ads appear within the company’s Super Bowl coverage. (Source)

On January 11, the White House launched its Snapchat account, WhiteHouse. (Source)

Kim Kardashian only joined Snapchat on Tuesday (March 8). (Source)

An eMarketer study released earlier this year polling senior ad execs showed that 22% surveyed planned to advertise on the $16 billion-valued social photo and video sharing app Snapchat in 2016. (Source)

Millennials, a demographic marketers are spending 500% more to reach than all others combined, account for more than 7 out of 10 Snapchat users. (Source)

Snapchat’s “Live Stories” carry a minimum advertising price of $100,000 per day for national campaigns. (Source)

Snapchat’s coverage of music festival Coachella was seen by more than 40 million viewers last year. (Source)

64 percent of users do not follow any celebrities on Snapchat. (Source)

As of March 2016, Snapchat is valued at $16 billion. (Source)

This month, Facebook-owned photo sharing rival Instagram blocked links to Snapchat on its platform. (Source)

Teens from wealthier households are more likely than 3x as likely to use Snapchat as teens from poorer households. (Source)

Due primarily to Snapchat, vertical video viewing rose from 5% of video viewing in 2010 to 29% in 2015. (Source)

For a visual representation of some of the statistics above, Newscred surveyed 100 Snapchat users, and compiled their results in this infographic:

Snapchat Infographic

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