Twitter has had a rocky year.
Flat growth, executive shake-ups, lay-offs, laying down Vine, and more.
And now, with Election 2016 behind us, a major event that drove eyeballs and revenue to the micro-blogging app for over a year and a half is gone.
But any discussion of the state of Twitter and where it may be going in 2017 must begin with an updated list of statistics.
Thus, I give you:
25 Facts About Twitter (as of Nov. 2016)
Twitter had 317 million monthly active users as of Oct. 2016. That’s up 3% from last year. (Source)
There are 67 million Twitter users in the U.S. (Source)
7% of Twitter users log in daily. (Source)
40% of Twitter users have never sent a Tweet. (Source)
According to a 2016 study by Microsoft and Columbia University, more than half (59%) of links shared on Twitter are never clicked on. (Source)
9% of shared links capture 90% of Twitter clicks. (Source)
According to a study by Pew Research, as of Spring 2016, 21% of American adults used Twitter. (Source)
Twitter skews young: 36% of online adults ages 18-29 are on Twitter, more than triple the share among online adults ages 65 and older (just 10% of whom are Twitter users). (Source)
Twitter is more popular among the highly educated: 29% of internet users with college degrees use Twitter, compared with just 20% of those with high school degrees or less.
Mobile users account for 80% of Tweets (Source)
As of November 2016, Twitter’s average revenue over the past year has been $631 million per quarter. (Source)
89% of Twitter’s revenue comes from advertising, while 11% comes from other sources, such as the licensing of its data. (Source)
Despite being a major social network, it’s not profitable. Twitter had a net loss of $103 million in Q3 of 2016, down from a loss of $107 million in Q2 and $132 million year-on-year. (Source)
Twitter put itself for sale this fall, attracting rumored interest from companies including Disney, Google, Verizon, Microsoft and Salesforce. All ultimately declined to pursue the company. (Source)
As of Nov. 11, 2016, Twitter’s stock is trading at $18.55 per share, down more than 34% over the last year, and more than 25% below its IPO price of $26 three years ago (Nov. 2013). (Source)
Twitter creator and current CEO Jack Dorsey sent the first Tweet on March 21, 2006. Here it is:
just setting up my twttr
— 🚶🏽jack (@jack) March 21, 2006
On the Nov. 8, the day of the 2016 U.S. presidential election, Twitter proved to be the largest source of breaking news, with 40 million tweets sent by 10 p.m. that day. (Source)
The most-retweeted Tweet ever is this photo by Ellen Degeneres from the 2014 Academy Awards ceremony:
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
The fastest user to amass 1 million Twitter followers is Caitlin Jenner, who reached that milestone on June 1, 2015 just 4 hours, 3 minutes after joining. (Source)
As of November 2016, Twitter was the # 9 most-viewed website in the world, and # 7 in the United States. (Source)
The iconic blue bird that serves as Twitter’s logo is named “Larry,” after basketball legend Larry Bird (Source).
In August 2016, Twitter stated that it had banned at least 360,000 accounts in the past year for violating policies banning use of the platform to promote extremism. (Source)
Twitter is banned completely in Iran, China and North Korea,and has been intermittently blocked in numerous countries including Egypt, Iraq, Turkey and Venezuela on different bases. (Source)
As of November 13, 2016, the Top 10 Twitter accounts with the largest number of followers are:
- Katy Perry (@katyperry) 94,073,938
- Justin Bieber (@justinbieber) 89,557,185
- Taylor Swift (@taylorswift13) 81,765,231
- Barack Obama (@BarackObama) 79,276,357
- Rihanna (@rihanna) 67,452,915
- YouTube (@YouTube) 64,861,546
- #CountryOfKindness (@LadyGaga) 64,384,638
- Ellen Degeneres (@TheEllenShow) 63,260,159
- Twitter (@Twitter) 57,419,642
- Justin Timberlake (@jtimberlake) 57,105,892