Implications of Disney Buying Fox

  News broke yesterday that Walt Disney Co. was in talks to buy the bulk of rival film studio 21st  Century Fox. The revelation sent shockwaves through the industry and the stock price of both…


Netflix, Counterprogramming and Comic Book Nirvana

  It’s a great time to be a comic book nerd. The last decade has seen comic book movies so dominate the box office that even minor characters have received star treatment. Consider that the…


New Mutants Trailer Reveals an X-Men Horror Movie

  In a genius marketing move, Fox surprised nearly everyone by positioning its latest X-Men superhero movie as a horror movie, and dropping the teaser trailer on Friday the 13th. In so doing, they gave…


2017 Oscars — Thoughts and Predictions

  Last year, I posted the first of my annual Academy Awards predictions, and am happy to say that, having nailed 9 out of 12, I got it mostly right. This year is much tougher….


10 Best Movie Trailers of 2016

  Movie trailers are a special form of advertising. They are typically 90 second to 2.5 minute affairs that aim to build awareness and hype for upcoming films. And they are increasingly difficult to do…