Public Relations


5 Keys to a Successful Op-Ed

  Crafting and placing the perfect op-ed is an art. Let’s be clear – no one can guarantee the placement of a given op-ed in a top-tier publication like The Wall Street Journal or The…

9 Tips for Media Pitching in 2016

1. Do your research The first step in pitching a reporter is ensuring your story is of interest. This requires preparation in the form of research. There’s no way to lose credibility faster and find…

Public Relations as a Public Service

In the increasingly competitive field of corporate communications, where large agencies must continually fight for clients against a growing array of smaller boutique firms and an expanding digital landscape, it’s easy to lose the plot….