Logos matter – they’re an integral part of a brand, meant to be instantly recognizable and evocative.
- The Nike Swoosh
- McDonalds’ Arches
- Starbucks logo
Political logos are no different.
Chris Stout-Hazard published an excellent short piece last year that discussed the positive and negatives of the campaign logos of each of the then-14 presidential candidates. It’s also an excellent entry-level discussion about design.
But every so often, logos go awry, as they evoke undesirable traits or show that someone in the design department was clearly asleep at the wheel.
Example: The internet hubbub last week about mugs from the University of North Texas that, when viewed from a certain-angle, clearly spell out an inappropriate four-letter word:
And then there’s the Trump-Pence logo, unveiled Friday afternoon. Behold:
The reactions online were swift & intense:
— Ali A. Akbar (@ali) July 16, 2016
— Rewire (@Rewire_News) July 17, 2016
— Farce the Music (@Farcethemusic) July 15, 2016
— Jared Beverly (@jaredbeverly) July 15, 2016
— All Things Flynn (@AllThingsFlynn) July 15, 2016
By Sunday, the logo had been scrapped, replaced by a far more PG one:
The takeaways in all of this?
- Design matters
- Simple is underrated
- Don’t let the sunk costs of having spent thousands of dollars (or more) on a corporate logo prevent you from taking a step back to consider the potential reputational damage to your brand.