9 Tips for Media Pitching in 2016

1. Do your research The first step in pitching a reporter is ensuring your story is of interest. This requires preparation in the form of research. There’s no way to lose credibility faster and find…


Success is Binary

  Since LinkedIn opened its blogging platform to all users, I’ve read dozens of articles on leadership, entrepreneurship and success. What occurred to me recently is that success, at its core, is simple – it’s…


Strategy and the Second Mover Advantage

There is a myth in some corporate circles surrounding the “First-Mover Advantage” — that is, the idea that the first entrant in a given market will gain significant competitive advantage by staking their claim and…


Public Relations as a Public Service

In the increasingly competitive field of corporate communications, where large agencies must continually fight for clients against a growing array of smaller boutique firms and an expanding digital landscape, it’s easy to lose the plot….


What’s Your Back-Up?

  Monday evening I watched Mission Impossible: Rogue Nation at the local $2 theater. It was a decent action thriller in the Tom Cruise / James Bond / Bourne Identity vein. But my key takeaway…


Why Blog? Why Me? Why Now?

“If you’ve got an idea, start today. There’s no better time than now to get going. That doesn’t mean quit your job and jump into your idea 100% from day one, but there’s always small…