Twitter Virality – It Only Takes One Good Tweet

Lizzy-Fenton-PPT-Tweet

 

The Holy Grail of social media is to produce content that goes viral.

This is the essence of marketing – social or traditional.

Well, the good news is you can labor in obscurity for years, only to achieve sudden viral fame with a single post.

As the saying goes, “I takes 20 years to become an overnight success.”

Lizzy Fenton

Yesterday I stumbled upon this epic tweet from a University of Minnesota student named Lizzy Fenton:

It’s just over two months old now, but worth examining why it went viral:

1) It’s original and funny

Only geeks would even think to design a “why you should date me” PowerPoint deck.

Only super-geeks would include in said slide deck a statistical regression on her projected future breast size as a tongue-in-cheek flirtation attempt.

2) It’s vulnerable

While I personally believe most aspects of romance should be private, it takes a lot of guts to publicly admit a crush and/or risk rejection on a massive stage.

Yeah – it’s not classy to essentially proposition a crush publicly via Twitter (or say…at a baseball game, or other such venue).

But, joke or not, Fenton took the risk – and that, in and of itself, is endearing.

3) It showcases some skill

As PowerPoint decks go, it’s actually decent.

It was even acknowledged as such by Microsoft, which no doubt contributed to the post’s virality:

Exponential Growth

With this one tweet, Fenton’s Twitter feed exploded from less than 200 followers to more than 13,000 in under three weeks.

More importantly, Twitter granted her the elusive “Verified” status indicated by a blue check next to her name.

This status is reserved for public figures – reporters, politicians, and celebrities.

In addition, her tweet resulted in coverage in outlets including People, The Huffington Post UK, Men’s Health, The Sun, and (of course) BuzzFeed.

Consistency

One of the things I like best about this discovering Fenton’s feed is that it’s worthy of the attention.

While this post gained her viral fame, she’s been nailing the Twitter game for a while, even in obscurity.

Witness:

The Result

Apparently the deck did not work on her intended.

Her crush responded with this:

Journalists, however, suspect the pair are already a couple, having sleuthed out suspiciously romantic posts between the two that date to last fall.

Whether the PowerPoint deck was heartfelt or merely a clever gag aimed at achieving attention, it’s a worthy case study in virality.

Most importantly, it demonstrates (as I wrote yesterday) the importance of consistencing — of showing up to practice your craft.

Ultimately, quality wins and unique voices break through.

Viral fame can happen with just one good tweet.

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