“If you’ve got an idea, start today. There’s no better time than now to get going. That doesn’t mean quit your job and jump into your idea 100% from day one, but there’s always small progress that can be made to start the movement.”
– Kevin Systrom, Co-founder of Instagram
Thanks for stopping by. As marketing blogs are a dime a dozen, I thought I’d briefly explain why you might consider adding this one to your list.
This blog is my personal platform to:
1) Explore events, theories and trends in the areas of public relations, marketing, branding and social media.
2) Help readers make a bit more sense of the business world amid the exponential growth in technology and digital marketing.
3) Practice the discipline of writing.
Sure, you’re thinking. I need another marketing blog to follow like I need a hole in the head.
I get that.
There are plenty of voices out there already, filling up millions of webpages with their thoughts on the marketing landscape.
And as I write this we are a good three years into the “content marketing” fad, whereby every company is supposed to think of itself as an independent media brand and push out a constant stream of multimedia, multi-channel content in order to best stake out their digital real estate, attract inbound leads and convert customers, etc.
But that’s doesn’t answer the question about why I’m setting out to blog. Me, in particular. Let alone why you should care:
Here are five quick reasons:
1) I’m a Public Relations manager
I’ve got nine years of PR agency experience, having worked with corporate and non-profit clients spanning the public affairs, financial services, energy, federal technology, and consumer sectors.
From representing Fortune 100 companies to start-ups to foreign governments, I’ve seen first-hand what works and what doesn’t.
2) I have a unique background
I came to public relations and marketing only in my late 20s, having spent the first years of my career working in the unrelated fields of politics, international relations and law.
Academically, I have a BA in English and Japanese, a year of law school from a top-30 school and an MBA (with a focus in marketing).
3) I’m a storyteller
My job as a public relations consultant requires me to tell stories – shape my clients’ messages and communicate oft-complex ideas with clarity, precision and emotion.
And to do so in a way that inspires people, moves them to action.
This is harder than it sounds.
4) Most people undervalue writing
Writing is a bit like chess or cooking – everyone can learn how, but there’s a world of difference between amateurs and professionals, i.e. those who merely write vs. those who get paid for their words.
5) I’ve taken my time
This is actually my third attempt at starting a blog.
I launched my last effort three years ago with a WordPress site I put up in a weekend.
8 posts in, it lost steam when life got in the way.
I flirted with launching a different blog at the beginning of 2014.
Again, life happened, and that effort faltered.
Here, nearly two years to the day after that second effort, I’m finally pushing “publish.”
Why should you care?
Because this blog isn’t a whim:
I’m a totally different person today than I was just two years ago.
My public relations career is qualitatively different now than it was then, and my personal life has challenged me to grow in ways I could not anticipate then.
In a way, then, “Morscheck – On Branding” has been gestating for that whole two years – I’ve been thinking about this venture ever since – planning, considering, and (ultimately) regretting that I did not start sooner.
Looking back on the last two years, on the cusp of a new year, a fresh start with 2016, I had but two regrets:
- Not salsa dancing more regularly; and
- Not starting a blog
More importantly, we’re on the cusp of massive changes in the way marketing reaches customers.
- In the past few years, television (particularly cable television) has faced disruptive competition from streaming services such as Netflix, Hulu and Amazon Prime.
- Uber and AirBNB have emerged as poster-children for the crowd-sourcing revolution.
- Amazon Web Services and others have moved IT datacenter operations to the cloud, and enabled enterprises of all sizes to rent capacity as needed, drastically reducing computing costs.
- Social media channels such as Pinterest, Instagram and Snapchat have encroached on traditional channels such as Twitter – underscoring the rise in visual communications – both in public relations and in general.
- Oculus Rift and other platforms promise to soon bring viable virtual reality to the masses. When this happens, it will bring about a tectonic shift in how we all communicate.
In short, this is an exciting time to be alive, let alone be playing in the world of marketing.
I look forward to exploring advances in these technologies and other marketing trends in these pages.
And I hope you’ll come along for the ride!